6

Decomposing the Sales Promotion Bump with Store Data

Year:
2004
Language:
english
File:
PDF, 251 KB
english, 2004
7

Econometric Models for Marketing Decisions

Year:
2005
Language:
english
File:
PDF, 537 KB
english, 2005
8

Commercial Use of Conjoint Analysis: A Survey

Year:
1982
Language:
english
File:
PDF, 385 KB
english, 1982
14

Econometric Models for Marketing Decisions

Year:
2005
Language:
english
File:
PDF, 38 KB
english, 2005
16

Commercial Use of Conjoint Analysis: An Update

Year:
1989
Language:
english
File:
PDF, 243 KB
english, 1989
19

An Accidental Venture into Academics

Year:
2004
Language:
english
File:
PDF, 1.37 MB
english, 2004
27

Exploring Territorial Differences in the Relationship between Marketing Variables

Year:
1977
Language:
english
File:
PDF, 1.76 MB
english, 1977
33

Market Measurement and Analysis: The First “Marketing Science” Conference

Year:
2001
Language:
english
File:
PDF, 146 KB
english, 2001
34

The Measurement of Industry Advertising Effects

Year:
1976
Language:
english
File:
PDF, 206 KB
english, 1976
35

Decomposing the Sales Promotion Bump with Store Data

Year:
2004
Language:
english
File:
PDF, 3.76 MB
english, 2004
38

"Journal of Marketing Research": 2 Ps

Year:
2004
Language:
english
File:
PDF, 1.49 MB
english, 2004
40

Market Measurement and Analysis: The First "Marketing Science" Conference

Year:
2001
Language:
english
File:
PDF, 314 KB
english, 2001
42

SUPPORTING A HIGHER SHELF PRICE THROUGH COUPON DISTRIBUTIONS

Year:
1987
Language:
english
File:
PDF, 821 KB
english, 1987
45

Journal of Marketing Research : 2 Ps

Year:
2004
Language:
english
File:
PDF, 62 KB
english, 2004
46

Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price

Year:
1995
Language:
english
File:
PDF, 1.51 MB
english, 1995
49

Editorial: Competitive Responsiveness

Year:
2005
Language:
english
File:
PDF, 956 KB
english, 2005